ABC-36 Television Network to Broadcast and Sponsor the 2010 International Equestrian Festival

MEDIA CONTACT: Kimberly E. Brown 859.223.2010 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Lexington, KY - ABC 36 WTVQ-DT has announced a partnership with Horse Capital Productions to be the Official Local Media Partner for the 2010 International Equestrian Festival (IEF), held this fall in the city's centrally-located convention center beside the iconic Rupp Arena. The sponsorship by ABC-36 of the multi-million dollar festival comes in anticipation of the television network's new schedule to include equestrian-related news and special interest programming.

 "This is such an synergistic sponsorship for our equestrian festival," commented Anne Buchanan, CEO of Horse Capital Productions. "ABC-36 has always done a tremendous job of providing full coverage of our area's events and their interest in highlighting the horse industry to the general public made this a natural fit for us."

"The entertainment and international line-up that the IEF will be showcasing is very exciting," said Rebecca Price, ABC-36 Marketing Director. "We will be there in full force with a whole new way to get the community involved on screen and in person. This event exemplifies the innovativeness and forward-thinking approach to building excitement around horse sports and that is paramount in our community, especially during 2010. It's great to know that the IEF is an event for our audience too."

The Presenting Sponsor of the event, HRTV, is a national broadcast channel dedicated to the sport of horse racing and its newly announced equestrian content. ABC-36 plans on featuring HRTV in an upcoming special interest story.

The 2010 International Equestrian Festival will take place from September 25 - October 10, 2010 during the World Equestrian Games (WEG) - the world championships in 8 equestrian sports. The IEF includes a 16-day seminar series for horse enthusiasts of all riding levels, a hospitality center, daily demonstrations with experts and celebrities with live horses, and a mega-shopping event. It's interactive and fun for die-hard horsemen, horsewomen and a great place for locals to participate in the most exciting year in Lexington's history. ABC 36 has planned special media promotional events in the coming months and throughout the event. The anchors, reporters and satellite trucks will be on site daily.

For more information about ABC 36, visit www.wtvq.com

For information about the IEF visit www.InternationalEquestrianFestival.com

To exhibit, contact trade show director, Kent Hopper at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Horse Capital Productions, LLC promotes entertainment, education, and tourism for the horse industry with large-scale events production and web-based education and entertainment solutions. The 2010 International Equestrian Festival presented by HRTV, is a Horse Capital Productions event sponsored by HRTV, Nutrena, Spoga Horse, Martin Collins International, Segway of Paducah, Kraft Brothers Inc., and Julie Goodnight, with partnerships including Eastern Kentucky University and the Kentucky Horse Council. Horse Radio Network is broadcasting from the event daily. Horse Capital Productions is based in Lexington, the heart of Kentucky bluegrass horse country, and operates under the philosophy of doing what is right for the horse, the community and the international sport of horses. Follow us on Facebook - keywords International Equestrian Festival. Follow us on Facebook - keywords International Equestrian Festival. 

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