Bayer Animal Health Announced as IEF Sponsor

FOR RELEASE JUNE 22, 2010

Media Contact: Kimberly Brown 1-859-233-2010

Lexington, KY - Horse Capital Productions, producer of the 2010 International Equestrian Festival (IEF) presented by HRTV, announced today that the Animal Health division of Bayer Healthcare, LLC is the newest sponsor of the IEF festival, held from September 25 – October 10, 2010 during the Alltech FEI World Equestrian Games.

As part of the partnership, Bayer will be hosting a seminar series with eight presentations and will be featured on HRTV, the horse and rider television broadcast partner for the event. A long-time partner of the global equine community, Bayer is dedicated to ensuring that the relationships are strong with current and future customers.

"At Bayer Equine, we understand the dedication and passion that horse owners and riders have towards their horses and their drive to keep their horses healthy," said Scott King D.V.M., Equine Products Manager, Bayer Animal Health.  “The ‘Seeing through the Veterinarian’s Eyes’ series that we have put together specifically for the IEF will feature expert veterinarians and provide plenty of take home information for the audience.”

Bayer’s Enjoy the Ride Contest winner, support of the unwanted horse issue, Bayer Legendary Veterinarians and Veterinary Technicians Contest and the Horse Tails Contest will also be featured.

HRTV’s coverage will include news, interviews with athletes and VIPs, and coverage of all the activities at IEF and the surrounding environment.

Horse Capital Productions, LLC promotes entertainment, education, and tourism for the horse industry with large-scale events production and web-based education and entertainment solutions. The 2010 International Equestrian Festival presented by HRTV, is a Horse Capital Productions event sponsored by HRTV, ABC-36 television, Nutrena, Hollywood Casino, Bayer Animal Health, Spoga Horse, Martin Collins International, Kraft Brothers Inc.,  Segway of Paducah and Julie Goodnight, with partnerships including Eastern Kentucky University and the Kentucky Horse Council, and support from Horse Radio Network. Horse Capital Productions is based in Lexington, the heart of polytKentucky bluegrass horse country, and operates under the philosophy of doing what is right for the horse, the community and the sport of horses.

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