The "Man Who Listens to Horses" to Present 

at the International Equestrian Festival

Acclaimed Trainer and Author Monty Roberts will Share His Message and Methods

Lexington, KY (July 27, 2010) - World-renowned horseman Monty Roberts will demonstrate his revolutionary horse training techniques at the International Equestrian Festival on September 25 and 26 from 3:00 - 4:00 p.m. Roberts is one of many celebrities scheduled to appear at the Festival, which takes place September 25 - October 10 in Lexington, Kentucky.

Monty Roberts is author of three New York Times best-sellers, including "The Man Who Listens to Horses," which catapulted the trainer and Hollywood stunt man to fame, and shared his Join~Up® training method to horse lovers across the globe. Roberts transformed traditional training techniques, which often relied on inflicting force and demands upon the horse, by developing a more humane, non-violent approach. His method utilizes the body language horses use to communicate with one another, to encourage a bond of partnership between horse and human. Unique to his presentation at the International Equestrian Festival - and the first time it's been presented in the United States - is Roberts' use of a heart-rate monitor on each horse to illustrate the effectiveness of his methods. The audience will be able to listen and watch as Roberts taps into the heart of the horse to gauge his success.

"Attendees will probably be surprised at how simple I make the task of training horses," said Roberts. "We horsemen are often guilty of complicating our training methods to the extent that we become confusing to the horse. Horses are not capable of thinking in complicated, convoluted terms."

With assistance from Horse Capital Productions, producer of the International Equestrian Festival (IEF), Roberts will hold a horse selection at a Lexington-area farm to pick the horses that will be trained during his two sessions at the IEF. Depending on the needs of the horses chosen, Roberts will present ways to help a horse overcome fear, or spookiness; head-shy behavior; and/or intolerance toward grooming. He may also share what he calls "the Six Imperatives for an Enjoyable Ride."

International Equestrian Festival tickets, which includes admittance to Mr. Roberts' demonstration, as well as other celebrity appearances and seminars, will go on sale in early August. To learn more about Monty Roberts and his Join~Up® method, visit www.montyroberts.com. Detailed information about the International Equestrian Festival is available at www.internationalequestrianfestival.com.

Horse Capital Productions, LLC promotes entertainment, education, and tourism for the horse industry with large-scale events production and web-based education and entertainment solutions. The 2010 International Equestrian Festival presented by HRTV (September 25 - October 10, 2010), is a Horse Capital Productions event sponsored by HRTV, ABC-36 television, The UPS Store, Nutrena, Hollywood Casino, Bayer Animal Health, Martin Collins International, Spoga Horse, Kraft Brothers Inc., Segway of Paducah and Julie Goodnight, with partnerships including Eastern Kentucky University and the Kentucky Horse Council, and support from Horse Radio Network. Horse Capital Productions, which also runs the Kentucky horse farm tours online ticketing system www.HorseCapitalTours.com, is based in Lexington, the heart of Kentucky bluegrass horse country, and operates under the philosophy of doing what is right for the horse, the community and the sport of horses. Horse Capital Productions, LLC and the International Equestrian Festival are not sponsors or affiliates of the 2010 Alltech World Equestrian Games.

###