FOR IMMEDIATE RELEASE

October 29, 2010

Attendees from across the region, the country and the world enjoy

unique experiences at the International Equestrian Festival

Lexington, KY (October 29, 2010) -Thousands of visitors from across the United States and more than twenty countries enjoyed the wealth of unique experiences offered at the Pre-Vent Feeders International Equestrian Festival (IEF), which ran from September 25 through October 10 at the downtown Lexington Convention Center.

The International Equestrian Festival's engaging experiences included:

•     More than 120 hours of live horse demonstrations in Ecotrack Park, presented by Nutrena.   Centered in the heart of the Festival's trade show floor, this crowd-pleasing demo area, featuring Martin Collins Equine Surfaces, allowed visitors to get up-close to the horses and celebrity presenters.

•     Celebrity horsemen unveil new acts. From the renowned "horse whisperer" Monty Roberts who, for the first time in the U.S., used a heart rate monitor to illustrate the effectiveness of his methods, to the North American premiere performances by Australian entertainer Guy McLean, performers and experts appeared daily to share their love of horses.  Julie Goodnight, Colleen Kelly, Mark Peterson and Dusty, Rex Peterson and his Hollywood horses, and acclaimed jockeys Ron Turcotte, Jean Cruguet, Pat Day, Steve Cauthen and Calvin Borel were just a few of the many celebrities who thrilled IEF attendees.

•    The IEF and Horze partnered to present Disney's "Secretariat" Screening Celebration, with a special appearance by the film's star, Diane Lane.

•    Many companies used the Festival as a platform for debuts.  Title sponsor Pre-Vent Feeders showcased its innovative horse feeder. Presenting sponsor HRTV debuted its newly enhanced equestrian programming and premiered its "Victory Lap" show, which was filmed from the IEF show floor.  (Watch the "Victory Lap" shows for free at www.hrtvlive.com.)   Horse2O and HydraHorse LLC introduced new products, and Priefert Manufacturing highlighted its beautiful and newly expanded line of high-quality custom barn and stall solutions.

•     Hundreds of exhibitors from across the world provided an exciting and varied shopping experience for Festival attendees.

•    Respected horseman, farrier and veterinarian Dr. Ric Redden shared with attendees advancements in equine prosthetics, showcasing Josie the Amputee Mare, who has since retired out West.

•    Twelve breeds enjoyed their time in the Festival limelight during the IEF's Breed Appreciation Days.

•    The Seminar Series provided more than 70 educational sessions thanks to numerous sponsors including Purina, Bayer Animal Health, the Equine Land Conservation Resource and The Trail Rider.

•    Hundreds of hours of live entertainment from a variety of artists including country music star Templeton Thompson, as well as numerous local performers appearing at Hollywood Casino's Hospitality Atrium stage.

•    Nearly 2,000 people, on over 100 tours, enjoyed exclusive Thoroughbred horse farm tours, provided byHorseCapitalTours.com.

•    Plus, things you never expected to see, such as precision knife throwing by Bass Blades, Segway rides from Segway of Paducah and a full-scale western lodge complete with a library of publications from print media sponsor the Equine Network.

"We're so appreciative of our sponsors and volunteers who made the Festival possible and helped us realize our goal of bringing multiple breeds and disciplines together for a celebration honoring the entire equine industry,"  commented Anne Buchanan, CEO and Founder of Horse Capital Productions, producer of the event.   "This global collaboration brought the world of horse industry innovation and large-scale events together like never before.  We succeeded in providing our attendees access to experiences they've never had access to before."

For more information about the Festival and Horse Capital Productions, visit www.internationalequestrianfestival.com.

Horse Capital Productions, LLC promotes entertainment, education, and tourism for the horse industry with large-scale events production and web-based education and entertainment solutions. The 2010 Pre-Vent Feeders International Equestrian Festival presented by HRTV (September 25 - October 10, 2010), is a Horse Capital Productions event sponsored by Pre-Vent Feeders, HRTV, Active Interest Media, ABC-36 television, The UPS Store, Nutrena, Hollywood Casino, Bayer Animal Health, Martin Collins International, Spoga Horse, Kraft Brothers Inc., Segway of Paducah and Julie Goodnight, with partnerships including Eastern Kentucky University and the Kentucky Horse Council, and support from Horse Radio Network. Horse Capital Productions, which also runs the Kentucky horse farm tours online ticketing system www.HorseCapitalTours.com, is based in Lexington, the heart of Kentucky bluegrass horse country, and operates under the philosophy of doing what is right for the horse, the community and the sport of horses. Horse Capital Productions, LLC and the International Equestrian Festival are not sponsors or affiliates of the 2010 Alltech World Equestrian Games.

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