 FOR IMMEDIATE RELEASE
February 17, 2010
CONTACT: Kimberly E. Brown
859.223.2010
info@horsecapitalproductions.com
Horse Capital Productions & HRTV Reach Agreement for Presenting Sponsorship of the International Equestrian Festival
Lexington, KY - Horse Capital Productions and HRTV®, a 24-hour broadcast television and broadband network dedicated to horseracing and horse sports, have reached an agreement for the network to serve as a presenting sponsor of the 2010 International Equestrian Festival (IEF), scheduled for Lexington, KY this fall.
As a presenting sponsor HRTV, which is viewed in 19 million households and worldwide via its broadband platform, will have a major presence at the IEF. The network will be accorded special access to industry stars involved in the extravaganza.
The IEF will be held in the state-of-the-art convention center in downtown Lexington, KY from September 25 - October 10 and is designed to complement the World Equestrian Games (WEG) eight world championships in reining, dressage, show jumping, eventing, endurance, driving, vaulting and para-equestrian. Administered by the Fédération Equestre Internationale (FEI), the Games are held every four years, with 2010 marking the first time for the United States to host the competitions. Over 600,000 spectators from over 50 countries are expected in Lexington, KY for these events.
The multi-million dollar International Equestrian Festival will include a 16-day equestrian conference, live demonstration arena, and an international shopping expo for 300 retail stores, with industry-icon Hopper Expositions directing the expo. It is also the pick-up and drop-off location for famous Kentucky horse farm tours.
HRTV's exclusive involvement in the IEF is indicative of the network's move to incorporate all riding disciplines and horse breeds into its programming schedule. In addition to the most comprehensive schedule of Thoroughbred racing action, the addition of top-flight equestrian programming further solidifies HRTV as the number one network destination for horse fans.
"HRTV is delighted to unveil equestrian programming on the network, and the sponsorship involvement with a high-caliber event like the International Equestrian Festival is a tremendous opportunity to further solidify HRTV's commitment to the equestrian community," said Jim Bates, HRTV's Executive Vice President and General Manager.
Horse Capital Productions is equally excited about the partnership.
“We’re honored to be working with HRTV,” said Kimberly E. Brown, Horse Capital Productions’ Co-founder and Managing Partner. “To help kick-off HRTV's equestrian programming initiative is a great opportunity for us. Viewers from all over the country will be able to experience the excitement of the International Equestrian Festival.”
CEO, Anne Buchanan stated that the presenting sponsorship by HRTV is a natural fit, as it is able to combine the heritage of Kentucky's signature horseracing industry with the IEF's avant-garde equine enthusiast approach.
For additional information about HRTV, visit www.hrtv.com
For additional information about exhibiting at the International Equestrian Festival, visit www.HorseCapitalProductions.com and contact Hopper Expositions at kent@hopperexpos.com or expo@HorseCapitalProductions.com
Horse Capital Productions, LLC promotes entertainment, education, and tourism for the horse industry with large-scale events production and web-based education and entertainment solutions. The 2010 International Equestrian Festival, is a Horse Capital Productions event. HorseCapitalTours.com is a division of Horse Capital Productions and is supported by the Kentucky Thoroughbred Association (KTA). Horse Capital Productions is based in Lexington, the heart of Kentucky bluegrass horse country, and operates under the philosophy of doing what is right for the horse, the community and the international sport of horses.
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